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Agenda-setting is the creation of public awareness and concern of certain issues by the news media. Agenda-setting describes the way how media attempts to influence viewers, and to establish a hierarchy of so called ”news” that are ”important”. News stories is not always something that grow on a tree which the mass media picks and serve. Often topics are created as news to serve what you should ”know, think, want, believe, feel and act upon.”
Two basic assumptions underlie most researches on agenda-setting:
– the press and the media do not reflect reality; they filter and shape it;
– media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.
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